2016
Exclaimer is global SaaS company which develops, sells and provides support for email signature solutions. As a UK startup tech company, it didn’t own a strong corporate identity and many parts of branding were inconsistent. Exclaimer needed to adopt a new style that would better reflect the high quality of its software and would generate leads in order to grow.
Exclaimer wanted to stand out from other tech companies, retain its business identity but also focused the brand on the valuable Microsoft partnership.
I have developed a new style which could stretch easily from calm and simple to energetic and loud, where every geometric element is used precisely and communicated clearly, but always with personality and impact. It was a beautiful grid-like system that worked for all Exclaimer’s global audiences and across every touchpoint – from simple printed documents to digital price-led communications.
During my time with them Exclaimer became a leader in email signature solutions with an exceptional revenue rate, and entered the larger market with ambitious growth plan.