2021

2011

The Diana Children’s Community Service was established as a tribute to Diana Princess of Wales, reflecting her empathy and compassion for children with disabilities and life-threatening conditions. As a part of NHS Trust, the whole team offers support and healthcare training for families living with these children.

Creating a collection of virtual learning courses, which would be playful, interesting, easy to use and learn was a satisfying challenge. I designed a gallery of original illustrations, sensitively balancing the reality and cartoon style. Every module was full of smooth animations, Drag-and-Drop actions and simple multiple-choice questions. E-learning should be like a game, full of joy and never boring.

I cooperated on this project with the Department of Clinical Education.

The ability to draw is a crucial part of my identity, because amidst the chaos of life, for me creativity remains a constant. It's a part that's not threatened by external factors, It's here to stay.

I use drawing as an entry study for all my projects, preparation for logo design, when I want to express what I feel, or if I need to capture any special moment. Graphite and charcoal are two of my most used mediums for drawing, but sometimes I enhance strokes with other techniques.

Drawing is one of the purest forms of expression I have.

2014

Iordanis is a fictitious company which links all mineral water suppliers across Greece and Balkan. As a personal exercise I wanted to create a splash screen for a mobile app which could appeal to the specific audience and boost company’s brand awareness. My project included the design of simple, minimalistic logo and also a collection of screen wallpapers.

I was inspired by canvas I have previously painted for Greek Orthodox chapel in Lincoln. Icon is an important symbol in Greek mentality and a river offers nice semiotical connection to natural springs. I generated the logo that sparked the idea of satisfaction for those who are thirsty.

Presenting their family history was deeply important to the Schwartsz clan, which desired to modernise their family crest whilst preserving its old values and symbols. The family can trace their history to the early 19th century and the requirements for new crest were to keep the traditional and classic look embedded in a new graphical style.

I have redesigned a coat of arms based on old historic documents and the previous designs, composing all heraldic elements in a calm symmetry. As a vector based graphic, the new crest is easy to replicate and scale despite its dynamic and complex structure.

Completed as a private project.

2015

Over the years I have created many promotional graphics with a personal touch and enough swagger to convert the investment into a customer. With sustainability in our minds, we must always ask: Does the swag stop someone in their tracks? Does it share the company voice? Will the recipient actually keep it?

The right message along with joy, warm feelings and fun is very important to make any brand unforgettable and unique. I also use a simple humour, humanise my graphics and tell the stories with simplicity, touching humanity and storytelling. I believe spreading, warm feelings and fun are very important too.

Colour is one of the important elements of my creative process. It fills up the vacuum of any art and speaks where words are unable to explain.

My graphical impressions are full of colour. I use a computer on a daily basis and it is a great medium for any designer to generate new palettes and speed up work. Computers can even think as a designer, generate artificial art but they lack a human touch. That’s why I sometimes get my fingers dirty, use paint and brush and just paint. The majority of my dry pastel works were created for personal use and they are in private collections.

I think the most important color is the color you enjoy the greatest, the color that gets you to smile.

2017

Loryan Strant is a Microsoft 365 MVP independant consultant in Melbourne, Australia. Working with many companies over the years he realised that all of them use technology differently in the same digital world. He decided to write an ebook about online etiquette, accompanied by colourful illustrations which can easily educate and reduce the frustration.

I designed a collection of original cartoons telling the story of a geeky chap called Wally who usually finds himself in awkward social situations. I added fun and humour to the character so the ebook topics could be light and easy to read. Every graphic was paper sketched and outlined before being vectorised. Using effects of aquarelle technique and paper texture, I turn all of my artworks into perfect digital illustrations.

The project enjoyed a huge popularity and the ebook is still an important source for IT community, especially in this age of remote working. It was created as a part of Exclaimer initiatives.

2012

Newcastle University required a modern logo for their NewRail research program called Safejoint. The project introduced the concept of “hybrid” structures, where two or more lightweight materials would be jointed into a new composite with a better life saving performance. The research reflected the high demand for reducing CO2 emissions worldwide and the new branding had to represent that aim and improve the communication between participating European universities.

I designed the logo in its clean san serif lines with a strong joining accent. Two primary colours, blue and yellow create a completely new secondary green, with better values and the important ecological message.

The design was extended with the potential website and UI proposal.

2011

As the largest public organisation in the world, NHS relies on a fast and effective Learning System. Its eLearning platform supports thousands of employees to develop new skills conveniently and learn remotely.

Over two years, I have been involved in multiple medical projects, where my creative approach and design skills boosted the eLearning program. My vision was to develop competent, caring but also humanised modules, full of engaging illustration and motions. While the ‘Safe use of insulin’ module improved an onboarding process for new medical hires, ‘Bullying and Harassment’ assessment increased the compliance awareness among general workforce.

I delivered outstanding virtual teaching content which made eLearning more passionate and fun, and have moved patient care to a safer zone.

These projects were coordinated by eUHL.

2016

Exclaimer is global SaaS company which develops, sells and provides support for email signature solutions. As a UK startup tech company, it didn’t own a strong corporate identity and many parts of branding were inconsistent. Exclaimer needed to adopt a new style that would better reflect the high quality of its software and would generate leads in order to grow.

Exclaimer wanted to stand out from other tech companies, retain its business identity but also focused the brand on the valuable Microsoft partnership.

I have developed a new style which could stretch easily from calm and simple to energetic and loud, where every geometric element is used precisely and communicated clearly, but always with personality and impact. It was a beautiful grid-like system that worked for all Exclaimer’s global audiences and across every touchpoint – from simple printed documents to digital price-led communications.

During my time with them Exclaimer became a leader in email signature solutions with an exceptional revenue rate, and entered the larger market with ambitious growth plan.